Murdoch rubbished Rascoff’s claim – “what the hell does Zillow mean?” he remarked at Inman Connect, saying News Corp. “And that makes them more likely to want to partner directly with Zillow, based on the size of our traffic and our business model.” “I think the real estate industry will now realize that it’s ,” Rascoff told Jim Cramer at the time. One rival who didn’t mind stoking that anxiety: Spencer Rascoff, CEO of Zillow and overlord of StreetEasy. But the entrant of a player like Murdoch sparked a fair bit of anxiety among its millions of agent users. for $950 million, with the goal of creating the same kind of all-encompassing network that it had been able do build so effectively in its other ventures. In 2014, Murdoch found a new target: The $15 billion market for real estate agent advertising. What he is always doing is demonstrating a level of strength and will and resolve against which the other guys, the weaker guys, cower.” “More than being about cost,” Michael Wolff wrote in Vanity Fair, “his strategy is about pain. Tabloids, television stations, they all bent to his will. The Aussie media mogul was certainly no fan of the tap-and-ask approach he built his $60 billion-plus empire through a devotion to amassing control over distribution channels.
So says a young Rupert Murdoch to his first editor Larry Lamb in “ Ink,” a new play about the early days of Murdoch’s mighty tabloid, The Sun. Or you can establish a new line of ascension.”
You can either stand on the other side of the window, tap, tap, tap, asking to come in.
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